"Anyone who saw the Feria hair color ad in this month's Elle (pictured, left) might have had to do a double-take to make sure it was really Beyonce, and not the long-lost twin of the light-skinned model on the product's box. Today, in a NY Post report cheekily headlined "O, RÉALLY?," L'Oreal reps deny altering the singer's features and skin tone. The chairman of the media-monitoring committee of theNational Association of Black Journalists even chimed in, arguing that "magazines have to besensitive to perceptions that light-skinned African Americans are moreacceptable."
By now, most of us are used to pretty much all commercial images of celebrities getting the Photoshopped-into-ob livion treatment. But shouldn't there be some sort of line here? We don't know exactly what or who is responsible -- severe makeup? odd lighting? digital alteration? too much time indoors? -- for making Beyonce practically unrecognizable. Whatever the culprit, whitewashing a well-known face in the interest of selling hair color (that is wrong for 'yoncers anyway) takes the "anything for a great shot" argument a little too far.
What do you think -- does the ad offend you, or is this sort of "optimized" commercial image safe in the plasticine land of Fictionarnia we've all come to generally accept at this point, and therefore unworthy of a second thought?
It's the NOSE that has been altered.The bridge has been built up all the way down to look more anglo...." ew.com's%20L'Or%c3%a9al%20ad:%20You%20can't%20do%20that%20in%20advertising!
What do you think -- does the ad offend you, or is this sort of "optimized" commercial image safe in the plasticine land of Fictionarnia we've all come to generally accept at this point, and therefore unworthy of a second thought?
It's the NOSE that has been altered.The bridge has been built up all the way down to look more anglo...." ew.com's%20L'Or%c3%a9al%20ad:%20You%20can't%20do%20that%20in%20advertising!
mel
ACTUALLY the picture on the left looks more like her than the one they say isnt altered.....beyonce would be gorgeous green. she would still be her. what does it matter?
I want to comment, but I refuse to go on a full blown rant on this country and the rest of the world's perception of beauty, advertising, etc.....
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.. changing skin color? such bullshyt!.. people need to mature up and just accept the world of color. we're just a box of Crayola crayons....